Executive Brief summary
The New England Apple production has been in a steady fall over the past three decades. This can be attributed to several important factors. First, we shall take a look at the global market. China is far exceeded the United States in apple creation, and is at the moment on a regular incline of production since the turn of the century. At this point, looking solely at US apple production, we can see that the marketplace has been on the rise. However , this really is mostly attributed to production in the state of Washington since the New England states simply account for about 1 . 6% of the nation's apples. Based upon this information, there may be an obvious and dire need to revive the newest England apple industry in order to increase gardener profitability and recapture the market using fresh and progressive ideas. One possibility could be in the form of sliced apples, which has spiked in popularity considering that the technology to perform such a feat launched itself in the 1990's (Lee, Weber). Each of our goal should be to reach a feasible solution that will stimulate apple development and put New England pears on track to recapture a significant market share in today's changing economy.
Background and Central Problem
Fresh England features quite a extended and seasoned tradition with regards to apple growing. In 1982, several 1, 691 farms produced apples upon 29, 943 acresвЂ”an average size of seventeen. 7 acres of apples per farm. By 2007, while the farm count had only decreased to 1, 514 farms, the acreage devoted to apples chop down to 15, 286вЂ”10. 1 massive areas per farmville farm (Lee, Weber). Based on this information, one can notice that the number and acres of farms in this area are reducing. This is an issue that is well known to the New England Apple Association and its particular executive representative, Russell Powell. There are a handful of key issues that particularly must be addressed. One of these is linked to competition. New England's competition are taking over the apple market, both equally domestically and internationally. This will likely undoubtedly cause New Britain apples to increasingly drop market share in the event that nothing is performed. Another issue is when we look at options to develop sliced pears. Currently, you will find very few facilities available which might be within sufficient range of all their orchards. The brand new England Apple Association need to find a way to ascertain a transact connection with these kinds of facilities or perhaps come up with various ways to piece their apple in order to make use of the chopped up apple industry.
SWOT and Industry Analysis
Extended tradition in New Britain
Strong interest for Regional Foods
Control and Presentation
Sliced up apple market
Growing junk food demand for fresh fruit snacks
International and Domestic competition
The strong points of New Britain Apples happen to be embedded inside the roots of culture. This can be a long running traditions that is exemplified through the personality of Ashton Appleseed. People take pride in the actual believe in, and both manufacturers and customers will be affected by this calling to stick with tradition. It is additionally shown inside the pride of purchasing and offering locally owned produce. There will always be a strong interest towards local produce since it benefits everyone involved for such an close level. The weaknesses from the industry will be apparent on the production level. Labor is actually a key issue when it comes to apple orchards. One particular scenario develops when it comes to the harvesting phase of production. Orchards are more efficient with hired labor, but a single cannot reject the need and attraction to get " Self-PickвЂќ orchards. What is gained in one option is also lost inside the other. Either option, or maybe a perfect mixture of the two, turns into a daunting obstacle that must be handled. Another some weakness is apparent directly pursuing the harvesting stage. The growers may either pay a processor to properly grade,
clean, form, store, promote their generate, or choose too undertake this concern by themselves. Both...
Cited: Lee, Deishin and Weber, James. " New England Apple SlicesвЂќ. Harvard Business School. March 22, 2012.
Assurer, Michael Elizabeth. " The Five Competitive Forces That Shape StrategyвЂќ. Harvard Business Review. January 2008.
New England Apple Growers Relationship.. Accessed Mar 1, 2014.
New Great britain Apples.. Seen March you, 2014.